#earned-media

1 posts

GEO Paper Review: Definition and Foundational Frameworks

Review of the KDD 2024 GEO paper and Chen et al. 2025. Covers the academic definition of GEO, the PAWC visibility metric, and AI search's preference for earned media.

Apr 8, 2026

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Apr 8, 2026Strategy & EconomicsWICHI

GEO Paper Review: Definition and Foundational Frameworks

Review of the KDD 2024 GEO paper and Chen et al. 2025. Covers the academic definition of GEO, the PAWC visibility metric, and AI search's preference for earned media.